Analysis at the service of publishers and advertisers

Since the outset, Adamans has focused on performance marketing, with huge expertise in SEM. With years of expertise in this field, the company has collected enormous amounts of data, and - being also a very prolific online publisher for several years - added to this a host of information regarding user interests and inclinations. Consequently Adamans' analysts have, amongst other details, the following at their fingertips:

• Granular details on all advertising markets in Europe, including volumes, seasonality, CPC (and EPC for publishers) on all major networks
• User queries and behavioural data
• Navigational data and user interaction patterns
• Millions of user queries, both past and present

Interfacing Adamans' two most important tools - Textshell for content creation and Rateshell for the commercial analysis of our performance marketing campaigns, we manage to identify trends, assess volumes and attribute commercial value. These findings feed into Textshell, fuel new content production, cause more traffic and interaction, thereby feeding into Rateshell: a virtuous circle creating both content and business.