Adamans Measuring Performance
In any substantial business activity, investing time and thought for in-depth analysis of relevant key performance indicators is highly recommended. Let us assist you in identifying ways to measure your business' driving forces.
Adamans is specialized in identifying the correlations that matter and in measuring the right type of data in order to predict or to improve business processes. We use a wide variety of business tools - specifically selected for each situation - ranging from Google Analytics (for which we also provide training) to specifically tailored analysis software.
In the Adamans world of analysis, utmost attention is given to a business' global picture through the careful cross-sectioning of data from different categories. Imagine taking performance marketing data (e.g. from an Adwords account) and integrating it with your web analysis data, e-commerce data, and why not your inventory? Observing your online business with this sort of global approach will help you obtain performance improvements as well as colossal savings.
Marketing Data
We put all relevant metrics at your fingertips: cost of user acquisition, reach, geographical and temporal patterns. We track data from initial user enquiry to final cart check-out, thereby correlating your marketing efforts to your revenues.
Web Analysis
The web-site is your shop, your showcase, your image on the web. And like a non-virtual shop, layout is vital. Where do visitors enter? What do they look at? Do they leave having purchased something? We can provide you with the answers to these important questions.
Ecommerce evaluation
Even with a great web site and strong marketing performance, there is always lots of room for growth and improvement in any ecommerce activity. Analysis-based enhancement can raise conversion rates, reduce inventory costs and boost your sales' margins.