Commercial analysis "en gros" and "en detail"

The performance marketing arm of Adamans manages one Europe's largest online marketing budgets. As we grew into this position, we refused to compromise on performance. We also refused to believe that sampling adding workforce could resolve the problem. To this end, we created Rateshell, a system which enables our marketing team, spending their time on making informed decisions. Some key features of Rateshell are:

• Data integration. We pull commercial data (both supplier and client-side) and technical data for a complete view of performance.
• Granularity made easy. With Rateshell, drilling down from market level to keyword level is a matter of a few clicks, and focus is never lost. Several levels of aggregation make it easy to spot anything requiring attention: helpful not only for marketing professionals, but also for commercial IT support.
• Push data. With millions of keywords, intelligent push systems are key to control. Rateshell continuously screens all available data and alerts in a targeted manner those who need to take action: thus enabling real-time intervention