Web design

Content analysis & publication

Adamans is powering dozens of content-rich sites and is publishing thousands of pieces of content. Our content is multilingual and covers more thematic areas than any single person could be expert in. Even more, we are working with content writers from four continents, some of which are permanent employees with Adamans, others occasional contributors. So how do we coordinate all this? As a matter of fact, there are really two sides to it:

What to write?

Adamans maintains a database of tens of millions of search queries used by people all over Europe. Every day we add hundreds of thousands of new queries. Textshell sorts and orders this wealth of information and suggests topics for our editorial team. Priorities are assigned according to subject-inherent urgency and commercial relevancy, the latter of which Textshell gauges with great accuracy thanks to Rateshell, Adamans’ cutting edge analytical SEM suite.

How to write & publish?

Our internal requirements on content production are rigorous. We place high emphasis on quality and quality control and we pursue ambitious targets in terms of speed to market and quantity of output. Textshell is enabling us to do all of this in one integrated environment, allowing our editors to assign tasks, following them up with a multi-level quality assurance tool and quickly publishing approved content to any of the many web-sites, which are part of Adamans content network.